When should you start your communications efforts?

Useful tips on launching your company’s brand.

Susan Thomas, founder and CEO of 10Fold will address the fundamental marketing questions every founder has to know to establish themselves in their market.

Questions she answers include:

        1. How do you know when to begin marketing a startup?
        2. What assets do you need before you begin?
        3. How much time should you be prepared to dedicate to your early marketing and PR efforts?
        4. Why is it dangerous to say there are no competitors in your market?

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